That’s what people always say to explain the lack of momentum for their save the world project. It’s automatic: A is good, A is essential, why isn’t everyone doing A? That’s how I feel about my current pet project, medicine. I recall joining my brother for a visit to the carrot forum, a group of green minded people meeting to advance their goals, and feeling like an outsider, thinking ‘this is cool’ and then going back to my business. How do you get people to cross the divide? it’s an age old question, this short post is not contributing to it, simply giving a point in time when I have started considering that question. Keeping in mind my usual attention span it is probably also the point in time when I stopped considering it. Peace.